Collection: Sherwin Williams

Design Challenge: The old logo needs an update to represent that the company is changing with the times and adhering to modern cultural values. The old logo with paint being poured on the globe may not represent the brand in the way that they had hoped. This could be seen as polluting the earth, rather than trying to produce a sustainable product.

Design Process and Solution: Because Sherwin Williams is a paint company, It needs to be represented by its product. I felt the best way to do that was with paint brushes in action. To convey Sherwin Williams' move towards sustainable practices, the logo is green and blue to represent the earth’s natural colors. Paint is fun and colorful, which are the main aspects that I wanted to show in the design. I created a painted text logo with blue and green paint. The design is creative, scalable, and works in black and white. The modern and colorful design makes the product approachable to all levels of painters.

Software: Adobe Illustrator was used for the creation of the new logo.