Museo Italo Americano Branding Redesign

Design Challenge:  The goal was to create an updated and modern logo that would represent the museum and Italian values. While the original logo was inspired by Italian artwork, I felt the new logo should represent the artistic culture of Italy along with the liveliness of the country.

Design Process: While creating logo ideas, the architecture and landscapes were prominent in my mind, but did not necessarily represent the museum and the artwork within. I tried a few variations of the acronym for the Museo Italo Americano, but didn’t want the logo to be mistaken for “missing in action”.

Design Solution: By replacing the “I” with the shape of the country of Italy, the idea of Italian culture was better represented than just using letters. The modern, yet elegant frame that I chose neatly encloses the acronym and hints at the creative accomplishments of Italy’s amazing artists throughout history. It seemed like red, white and green were the obvious colors to use and I felt they fit perfectly within the letters, mimicking the Italian flag.

Software: Photoshop was used to create the new logo and images.

 

Logo and Alternative Logo

Style Guide - Color and Typography

Posters

Poster Mock Ups

Business Cards

Website

Website Mock Up

Museum Sign Mock Up

Museum Entry Mock Up

Original Images

Original Images