Dali and Pachamama Ad Campaign

Design Challenge: The goal was to incorporate the Pachamama coffee brand logo into Salvador Dali’s unusual, surreal compositions. I am personally a huge fan of both Dali’s unique style and the idea of supporting and promoting the sustainable coffee company. I also enjoy the Incan mythology that Pachamama means “Earth Mother”, who provides abundance to those who live in harmony with the Earth’s natural cycles.

Design Process: I quickly realized that Dali did not have many artworks that could be considered a series, so I found my favorite theme within his work, which is the dresser drawer people. I wanted to make the sculpture match the paintings, so I incorporated another one of his paintings as the background, which also tied the three together with a matching color scheme.

Design Solution: I adjusted the backgrounds for each of Dali’s pieces in order to fill the canvas area and provide a feeling of cohesion between the images. The coffee cup image that I chose was of a plain white cup, which allowed me to easily add the Pachamama logo and adjust the color as needed. I added texture and shading to the cups to match the style of the classic paintings.

Software: Photoshop was used to create all of the adjustments to the original artworks.

 

Ad Campaign I

Ad Campaign I Mock Up

Ad Campaign I

Ad Campaign I Mock Up

Ad Campaign II

Ad Campaign II Mock Up

Ad Campaign II

Ad Campaign II Mock Up

Ad Campaign III

Ad Campaign III Mock Up

Ad Campaign III

Ad Campaign III Mock Up

Coffee Bag Mock Up

Phone Case Mock Up

Original Images

Original Images

Original Images